I love that we’re Chicago’s launch salon for L’Oreal Professionnel’s new INOA hair color!

One of our colorists, Tina, just told me about a client of hers who always shied away from permanent hair color. The client was afraid it would dry her hair out. Now, we have excellent ways in the salon to prevent and fix that issue, but her client was firm. Yet it was getting to the point where semi-permanent formulas didn’t cover her grays to her liking. The gray hairs were always peeking through, as they like to do.

Tina was able to tell her all about INOA, explaining that it contains no ammonia, which can dry the hair. That it uses a brand-new Oil Delivery System to push the color into the hair shaft. And that the oils actually moisturize the hair as it colors. A nice benefit too, is there is no strong smell and scalp never feels irritated.

So, Tina’s client took the plunge…they selected a gorgeous color shade, and in just under an hour, her hair looked like it did when she was in her twenties. Beautiful!