Maxine Kroll

I'm so excited to tell you this: Maxine is one of a few top salons across the country selected by L'Oreal Professionnel to launch INOA, a revolutionary new hair color.

What makes this hair color so incredibly special is that it gives permanent coverage WITHOUT ammonia. This means there's no odor, no scalp sensitivity, and no worries about hair drying out. And not only all that, but it covers white hair completely!

I won't bore you with the technicalities, but I do want to tell you that INOA uses a technology breakthrough: It delivers color with oils. And that means it's actually good for your hair.

The best part of all is that repeated use of INOA actually improves your hair's condition. I know it sounds too good to be true. But after 30 years in this business I've learned to have my facts checked before I make any claims. And I've seen the results: After nine uses colored hair is as healthy and smooth as virgin hair!

INOA comes in 49 gorgeous shades. I hope you'll try it, because you're going to fall in love with it!