Tina Deeke

We knew INOA was a great improvement in our color world, and now we have concrete proof about the way it works.

I’ve been tracking a redhead client with 100 percent gray hair for the last few months. Now, many of you may not know this is one of the most challenging hair color situations ever. Red hair color fades faster than any other color and all-white hair is tricky when it comes to accepting pigment.

But I’ve noticed that my client, who has been using INOA every time she comes in for a retouch, has truly improved the quality of her color. She’s almost transformed. The color remains true almost twice as long as it used to. And it’s so shiny! The vibrancy of her red color holds now. It never looks dull.

And to top all of this off, INOA’s oil delivery system maintains her hair in a healthy state. It really looks like she doesn’t color her hair. Wow!