Maxine Kroll has owned and operated Maxine, a popular Magnificent Mile salon, since 1986. "We're a full-service, downtown salon with a first-rate reputation, yet everyone here is friendly and nurturing," she says. "Taking care of our clients is our first priority."

Maxine began her career as a stylist at Vidal Sassoon where she developed management teams in Chicago, New York and L.A. She opened her own salon on Walton Street with a staff of five stylists and colorists. Business grew steadily as loyal clients spread the word to friends and associates about the salon's excellent cutting and coloring services.

In 1997 Maxine bought a brownstone at the present Rush Street location and renovated it with architect Ron Vari. In 2006, with the addition of the Flagship L'Oréal Professionnel Haircolor Center and Kérastase Treatment Institute, the salon was updated into an open, contemporary, architectural space.

Today, Maxine employs a staff of over 50, with 21 hair stylists and 10 colorists. Her salon enjoys a national reputation for expert styling and the latest color techniques; it has been featured in Vogue, Allure, Elle, InStyle, Lucky, W, Glamour and more national and local publications.