Willow's passion for hair and artistic abilities are beautifully expressed through the world of hair coloring. As a color specialist experienced with all hair types, she finds immense joy in sharing her knowledge with clients and helping them discover a sense of identity and confidence in their hair. She holds her clients’ trust near and dear, prioritizes the integrity of their hair, and strives to leave each person feeling confident in their unique identity. Well-rounded behind the chair, Willow enjoys creating bold color blocking, sophisticated and specialized tones, and grey-blending styles that allow clients to embrace their natural hair while still feeling rejuvenated. 

What does your job entail? My job entails analyzing clients' hair history, evaluating the ideal service for their lifestyle, seeing eye to eye with their vision, and doing all I can to make it come to life.

Where did you start your career? For me, it’s less of a where but the why. Being a natural redhead with a mass of curls, it brought a lot of unwanted attention and dictation on what I should or shouldn’t do. (Being told NEVER to color it.) Once I turned 18 and discovered hair, hair autonomy, I dove headfirst into the world of hair. Growing strong in my abilities, I now want to give that knowledge and self-expression to everyone.

If there was a movie about your life, what would it be called? The title of my movie would be “Golden Rule.” Follow in the steps of kindness and you will find fulfillment. (The hook to my movie’s preview.)

Favorite thing to do on a free Sunday? My ideal Sunday, I get to sleep in. As much as I like to think I’m an early bird, my body says otherwise. Starting my day around 10 a.m., I drink some coffee and grab breakfast, all while I listen to my favorite true crime podcast, “Morbid.” Then, after checking off some “adulting tasks,” I gather either a journal or book, anything but a screen, and make my way to the lake to sit by the water and relax the mind.

What is your daily hair routine? After many years of putting my curls through the worst, doing anything I could to fit in and look like everyone else (destroying my curl pattern), I’ve learned to embrace it, wearing it like a crown. Keeping it clean, shampooing 2x a week, following with intense, moisturizing conditioners. Styling at night, I will prep my hair for braids; I apply a light amount of priming lotion, followed by a styling butter and light-hold gel. Styling in the morning, I apply all the same products minus the gel to help the air-drying process go quicker, and that’s that. Let it expand to its maximum capacity!