Behind the Innovation Issue April 2014


Maxine Salon, Chicago, IL

Owner: Maxine Kroll

Manager: Tracey Moran

Online Presence

"A strong company website is vital to keeping current clients engaged and thinking of you when they are not in the salon," believes Tracey. "It is also a destination for new clients to obtain all the information they can about the services and technicians. We update our website constantly and focus on an interactive strategy by adding content like blogs, videos and media coverage to showcase our staff and new trends. Our staff bio pages allow clients to get to know their stylist/colorist even before stepping into the salon. New clients can pick their stylist and colorist by viewing a short bio, press coverage, blog posts and photos of their work, ensuring the perfect match is made. Website content and strong key words also maximize the efficiency of your online search visibility."