Chicago November 2003

Maxine Salon featured in Chicago Magazine November 2003Chicago

Saturday, November 01, 2003

How We Spend

Maxine Kroll, owner of Maxine on North Rush Stree, has also seen a growing emphasis on personal grooming lately, especially coloring hair and nails. And people have gotten better at justifying their spending, too. "When I opened the spa six years ago, the operative word was "indulgence," she says. "Now, beauty is concidered a part of one's well being." Media exposure and acceptance, especially by men, of spa services have certainly helped.