Jasen James is a color master at this stark white and super-friendly Gold Coast salon.

Posted on 12/09/2012 by Liz G.

jasen and cheryl are awesome! Jasen is the best with reds!

Posted on 9/15/2012 by Tamara N.

I've always loved getting my hair cut and mixing it up with color, but I've had trouble finding a good spot since I've moved from California. After a couple of bad experiences I actually stopped getting my hair done in Chicago at all and would just wait to get it done during my frequent trips back to Cali. It's been seven going on eight years now, and I've FINALLY found a place (and more importantly people) that I love going to. Jasen (for color) - Jasen is wonderful. He really listens to what I want, and he's one of the first colorists that I feel like understands the "language" of non-colorists (ie if I don't use the technical term he doesn't correct me or turn me a wonky color). My issue has always been that I like changing my hair a lot, and that I'm more interested in it turning out fabulous than exactly like the magazine page I ripped out (what looks good on Jessica Alba might not look so hot on me!). I always thought that would make me a dream-client: I sit down and I want suggestions and am open to anything non-green, but I always seem to get a blank stare as a response. Jasen has given me some really fun looks while making sure that I'm comfortable and not going outside my comfort zone (ie I don't get fired!). He is always very clear about exactly what he is doing and why, so there are never any surprises. He never disappoints! Bob (for cut) - Bob is such a character (in a great way!!). He is really fun to talk to and really focuses on what looks good. I am the first to admit that I have a huge paranoia about people lopping off my hair. Bob put me completely at ease and has given me great results every time I've gone (4-5 times at the time of this review). He manages to keep my length while still mixing things up to pacify my hair ADD. He also does these head massages that are AMAZING! Chills, every time. He has a wealth of information about products and tips, and shares them freely without being pushy. The salon itself is nice and I really appreciate that a couple of days a week they have after-work hours so that I can go straight from work. All of the staff has been very friendly, and they have some yummy flavored teas worth checking out.

Posted on 03/07/2012 by Sarah S.

Chicago is the sixth city of my career and, believe me, the scariest thing about relocation is finding the new hair colorist. But, blonde highlights should be pretty de rigeur these days, right? Wrong. My hair catastrophes could fill two more posts. Alas, I discovered Jason and he truly is an artist with blonde--plus an entertaining and sweet soul, as well. Only to be matched by the precise hair cuts and masterful blowouts of Hans. I feel like JLo when he's done! And, Maxine has even stopped by for some owner-love. Bliss. I would be there every week if not for the prices. A little steep for the working girl...exhale, exhale, it's only every six weeks. The only reason for a 4- and not 5- star. Premium salon in every regard.

Posted on 01/22/2012 by Sharon T.

Maxine's is the place to go if you want a quality cut and style Front desk reception is great! They offered me complimentary coffee before I even asked for it. I got my hair colored by Jasen, i showed him a couple pictures and he found the perfect highlights for my natural dark brown hair and fair skin. Evan cut my hair, he is a pro with thick, wavy, frizzy hair, the layers look great Thanks guys!! I will be back before my trip to Costa RIca

Posted on 05/20/2011 by colleen g.

I came down from Milwaukee just to try something new. I felt like nothing could be done with my thick curly mop after having the same cut for 20 years-by several expensive salons...I WAS WRONG! Let me tell you how it went: 1. Jason said "let me take care your color" 2. Thor gave me the best head massage and cut that I have ever had in my lef! 3. I walked through the salon and the "WOW!"s started. 4. I was "WOW"ed all the way down Michigan Ave,, and back and through Milwaukee, even by my 18 year old daughter!! I feel and look -and my hair feels and looks-classy, updated, sexy, and WOW! Thanks Thor and Jason-I love you!!

Posted on 03/06/2011 by Lori N.

I went back to Maxine during a birthday trip to Chicago. I was feeling a little blah and wanted to get some color added to my hair for a pick-me-up. As soon as I sat down in Jasen's chair I knew I was in great hands. He was very funny and friendly, and he put me at ease immediately. I told him I wanted to try balayage, and he suggested a mix of honey and caramel shades that would work well for me. I told him to go for it and as he painted my hair, we chatted about my birthday trip and he offered me some great suggestions on things to do while I was in town. After he finished with my color, I moved on to Qiana for styling. (I had been with Rivkah before, but she was off that day.) As Qiana blew my hair dry, it was then that I was able to see how amazing Jasen's color work truly was. It made me look younger - a definite plus on my birthday! Qiana was sweet and talented, quickly curling my hair into fabulousity. When I looked at the final result, I felt hot - and I hadn't felt that way in too long. I had drinks with an old friend after leaving the salon, and he couldn't stop telling me how great I looked. Thanks again, Maxine, for making me look great, and for making my birthday special. Jasen & Qiana - I'll see you again soon!

Posted on 01/18/2011 by Tasha S.

I had been going to the same hair stylist for 7 years (gasp!) at another salon and found myself to be in a bit of a hair rut. Based on the recommendation of a friend I chose Maxines, with Jasen doing my color and Evan doing my haircuts. First- Jasen. He gives me the most perfect highlights using balayage. I never thought I could have such naturally sunkissed hair since I am a natural brunette. He is incredibly patient as he paints my locks, and I never have felt that he was trying to rush me out of the chair. I feel that he is truly taking the time to make my color look its absolute best, and after three times of seeing him I have 100% confidence in him and his opinion. Now Evan. He has given me an entirely new haircut without cutting off my beloved length, so long haired ladies he is your guy! He has made my layers more uniform and beautiful. He really takes his time as he cuts my hair, and the result has been consistently beautiful. He also gives me the most fabulous styling after the cut (just an added bonus) All in all, both Jasen and Evan are absolute sweethearts. Both very fun & easy going guys, and I really look forward to the several hours I spend with them every 7 weeks :) Thanks to Maxines, Jasen, & Evan as you have all made me love my hair again. I never feel less than a million bucks after our afternoons together.

Posted on 11/22/2010 by Valerie v.

I got lucky and found Maxine right after moving to Chicago. I was terrified of trying a new colorist after some past horror stories, but Yelp led me right to Jasen and his incredible highlighting talents. He is a total sweetheart and does a fantastic job lightening me to just the right shade of blonde. I've gotten compliments on my hair color all over the place! The price is reasonable - getting regular highlights is EXPENSIVE, but this place is no more expensive than my past hair salons. The bad news is that I tried Maxine for a cut, twice. I'm too lazy to run around town using multiple salons, and I was so happy with my color that I figured it made sense. Well, the first time I got a trim and was charged $120 for the 10 minute cut. Considering I used to pay $55 to an awesome stylist, I think this is outrageous. Unfortunately, I didn't learn my lesson and went back a second time for a more substantial cut. I again paid $120 for a cut that ended up much shorter than I'd requested. I almost cried. Needless to say, I'm on the hunt for a new place for my next cut, but I could never give up my every-six-weeks visits to Jasen!

Posted on 7/10/2009 by Melissa A.

I just had my second cut with Patricia, and color by Jasen today. I came here to write an awesome review. Patricia has helped me find services that really help me go for what I'm looking to do with my style, and her cuts with the color is driving everything else - she sooo rocks! I may live so close it would be silly for me to go to anyone else at this point, but the folks here are just incredible and incredibly fun. Highly recommended. Can't recommend Patricia or Jasen high enough. Think five stars with an extra plus.

Posted on 11/4/2008 by Disa J.

I have been to previous salons in the past and have never experienced anything like this. Wonderful gentle smiles greeting you at the door (RICK). Jasen is excellent, He listens and analyses your hair and tells you what would best compliement you, He listened to me as I pour my heart and soul out and was very compassionate. I recommend him to everyone, He's great with coloring ethnic hair as well(im AA). After that I went upstairs to visit the very talented and drop dead gorgeous Quiana. She is very maticulous at what she does and holds conversations which have you feeling like you have known her for years. She took my lifeless thin hair and had me walk out with my co workers asking me if I have weave in my hair. I would most def be back in 2 weeks. Jasen I wish we could color our hair every 2 weeks as well because you gave me killer highlights, unfortunately I have to wait a couple of months before I get them retouched. Yes, they are expensive but you pay for what you get so stop saying you have to take out loans, its not like you were forced to go there. If you want top notch service you better believe you have to pay $$$$ and it was worth every cent of my money. If you should find yourself at Maxines tell them Christina S. Recommended you. Excellent job Quiana & Jasen.

Posted on 9/30/2008 by Christina S.

This place is incredible. I get my haircut with Bob, and he's fantastic. It's such a joy to get a haircut! The colorists are so talented as well...I have had Jasen color my hair and he's dynamite. The salon is beautiful inside and always busy...so you know they are doing something right. It is more expensive than most salons, even in the downtown area, but you get what you pay for, and it is very much worth it!

Posted on 4/8/2008 by Jennifer H.

In a word, this salon is excellent. I have been going for about six months and love every single person I've met there. Jason does awesome blonde highlights. Once when I needed to get in last minute, they set me up with Sara who was also amazing. The service is impeccable and the location is great. You won't be dissapointed.

Posted on 4/1/2008 by Laura K.

I have been going here for at least 10 years. I go to Elizabeth for cut and Jasen for color. They are both amazing at what they do and so much fun to be around. Jasen is great whether you want to take risks and go for an edgy hip dye job or keep it natural looking and blend well. He does not over process your hair either, which has always been a concern of mine, especially since I swim and have chlorine build up in my hair. Elizabeth is amazing with her shears! She too can give you an edgy hair cut with the newest of techniques, cut it conservatively, or combine the two. She knows the products well, so don't be shy to ask what products to go home with and how to use them. I love to see her and gossip, she is so much fun!! The shop was remodeled last year, it's hip and fun. The music is great, they actually have worked over time to collect everyones' music and import it to mix different genres, giving a little bit of everything with in reason to please everyone. The products are amazing as I was addressing before. They are a Loreal color flagship, they carry Kerastase and Shu Umera products. I am also a huge fan of their skin care line True. It is expensive, I mean considerably expensive, so I tend to go quarterly. But, I consider it worth every dime. Great shop, would never consider anywhere else!

Posted on 1/28/2008 by Meredith D.

I love Maxine! From the moment you walk in, you feel welcomed and at ease. This is not a snooty gold coast salon by any means! Everything I've had done...incredible haircuts from Amy, golden blonde highlights with Jasen has been a positive experience. They're so nice here and everyone seems to be the best at what they do. And I've checked out a lot of salons. I go here for everything now. * Pros: knowledgeable staff, evening hours

Posted on 11/23/2005 by salonaddict

Every time I enter Maxines I get excited. Why because I know I will leave looking better than I did the time before. Becca is an absolute doll always surprising me. I use to be the person with the magazines saying I love that or how about this. Now I sit in her chair and say whatever you think will be fine. Color is also a no brainer with Jasen, he stops for a minute asks a couple questions asks if I have any ideas on what I would like to see and takes it from there. I never had such a relaxing experience at a salon. Well worth the money and well worth the time. Check out is also a breeze. The receptionist are always polite and always there to help if you need it. * Pros: valet parking, service, atmosphere * Cons: closed on mondays

Posted on 10/14/2005 by fussy