Pure Wow December 28th, 2019



7 Beauty Trends That Will Be Huge in 2020 (and 3 We’re Ready to Retire)


2020: It’s not just a new year, it’s the beginning of a new decade. And what better way to usher it in than with a fresh upgrade to your everyday look? Here to inspire are seven beauty trends we’re most excited to try. (Plus three we’re ready to bid adieu for good.)


Calling all brunettes: If you’re looking to give a basic brown more dimension, Karissa Schaudt, a colorist at Maxine Salon in Chicago, recommends twilighting your hair. “The look can be achieved by painting a few balayage pieces in addition to foiled babylights in warmer tones,” says Schaudt. “You’ll be seeing a lot of this look in 2020 because it’s a low-maintenance color that will carry from season to season.”