things we love

This week: Madewell, Starwood, Kerastase’s Initialiste serum and Central Standard.

Mark your calendar for April 3: It’s opening day for downtown Chicago’s first Madewell. (We’ve already got outposts at Oakbrook Center and Old Orchard.) In honor of the occasion, the first 150 people to arrive at 10 a.m. will receive a gift card ranging from $10 to $500. We can’t wait to add these trendy tartan-print jeans (left) to our wardrobe. $395, 932 N. Rush; Madewell.com

Be a ballpark VIP thanks to the Chicago Cubs and Starwood. Simply sign up for the Starwood Preferred Guests program at Spg.com to score one-of-a-kind experiences, such as club box tickets and the chance to toss the first pitch at Wrigley Field.

Kerastase’s new Initialiste serum tames tresses by using plant cell extracts, which keep strands plump, protected and perfectly smooth. $60, Maxine Salon, 712 N. Rush; Kerastase.com

New River North spot Central Standard honors cuisine of the Central Standard time zone by serving locally sourced fare and craft cocktails, like the Michigan Cherry Collins (left), inspired by cities from Fargo, N.D., to New Orleans. $13, 169 W. Kinzie; Centralstandardchicago.com