Marie Claire

Hair

We Found the Holy-Grail Shampoos for Every Hair Type

 

28 formulas our editors swear by.

Good hair days can be hard to come by, but using the best shampoo for your specific hair type can make them much more frequent. The right formula can boost color, decrease oil, define curls, and add volume; whatever the concern, there is a shampoo tailor-made for you on the market.

That said, choosing a new shampoo can feel daunting, especially when so many options are available. Marie Claire staffers have already hunted down the best shampoos for hair growth, the best shampoos for natural hair, the best shampoos for fine hair, the best hair thickening shampoos, the best shampoos for oily hair, and the best drugstore shampoos, for example, so feel free to peruse those guides if you have specific hair goals.

For this list—our all-time favorite shampoos, the products we use in our own showers and rave to our friends about—we've put our heads together, spoken to the experts, tried and tested dozens upon dozens of products, and pledged our alliance to the best shampoos for every hair type and hair issue. To shop our expertly vetted products, scroll on.

Best Shampoos for Dry Hair

As with finding moisturizer for your dry skin, finding the best shampoo and conditioner for dry hair is all about looking for hydration. “Dry hair is a sign of damage and can cause breakage so you should choose a shampoo that is moisturizing and has conditioning ingredients,” says Raven Hurtado, a stylist at Maxine Salon in Chicago. "Shampoos with oils like coconut oil, avocado oil, olive oil and aloe vera help hydrate hair. Emollient oils nourish the hair, so the more nourishing ingredients and vitamins will help dry hair.

BEST SHAMPOO FOR DRY HAIR OVERALL

Pureology Hydrate Shampoo
 

If you have dry hair, try this shampoo from Pureology. The vegan and sulfate-free formula is a godsend for hair that feels like it's in need of repair. It provides softness and shine without weighing your hair down, and the concentrated formula averages 75 washes per bottle. Key ingredients like jojoba and green tea promote healthy, shiny hair that lasts (and doesn't get oily fast).

Is This Shampoo Sulfate Free?: Yes

Size: 9 fluid ounces

Scent Type: Minimal (less than 1 percent synthetic fragrance)

What We Love: Has over 3,000 five-star reviews at Ulta; doesn’t weigh down your hair. 

What We Don't: Shampoo and conditioner are sold separately; some reviewers said it has a strong smell. 

Marie Claire's Review: "I have hair that gets super dry on the ends while getting oilier at the roots, so it's been hard to find a shampoo that tackles both," she shares. "This shampoo from Pureology is perfect for my dry hair because it's deeply nourishing without adding weight to my roots. In fact, I find that my hair feels hydrated for days even after my roots get oily. It's a true game-changer if you have hair that looks dull." — Julia Marzovilla, Fashion E-Commerce Editor

Fashion E-Commerce Editor Julia Marzovilla swears by Pureology's shampoo because it leaves her hair feeling shiny and not weighed-down.

BEST SHAMPOO FOR DAMAGED, DRY HAIR

Olaplex No. 4 Bond Maintenance Shampoo
 

After years of frying your hair with blow dryers and flat irons, this shampoo restores the feeling of smooth, refreshed hair. If you have unruly hair, this formula provides a manageable consistency. When you use it, it'll feel like at least a year of damage has been repaired in just one wash.

Is This Shampoo Sulfate-Free?: Yes

Size: 8.5 fluid ounces

Scent Type: Fresh

What We Love: Has over 1,000 five-star reviews; sulfate-free; good for color-treated hair; great for curls

What We Don't: Some reviewers say it's too heavy for thin hair

Art Director Brittany Holloway-Brown swears by Kiehl’s Amino Acid Shampoo.

BEST AMINO ACID SHAMPOO FOR DRY HAIR

Kiehl’s Amino Acid Shampoo
 

This shampoo is a cult classic. As the name suggests, it's gentle on your strands and made with hydrating coconut oil and amino acids. Designed to boost your hair's natural body and add fullness to your strands, its lightweight formula is also deeply nourishing. Amino acids in the formula help boost hair's water retention, giving you moisturized hair overall.

Is This Shampoo Sulfate-Free?: No

Size: 33.8 fluid ounces

Scent Type: Fruity, coconut

What We Love: Gentle on hair; has a paraben-free formula

What We Don't: Some reviewers say the smell is too strong 

Marie Claire's Review: "I’m used to buying whatever shampoo is on sale, as I love experimenting and trying new things, but I discovered this shampoo when I was visiting family in my hometown. I needed to wash my 4C hair after a particularly hot and humid summer day and this was a perfect choice," she shares. "This shampoo is extremely moisturizing and still manages to be clarifying. It’s rich, smells great, and has the most satisfying lather. The coconut oil and amino acids help my hair feel healthy and not stripped. It provides the perfect base for the rest of my products." —Brittany Holloway-Brown, Art Director

BEST DRUGSTORE SHAMPOO FOR DRY HAIR

Herbal Essences Rose Hips Smooth Shampoo
 

Great shampoos exist at the drugstore. This one from Herbal Essences is proof. The light floral scent sticks to your strands without being overpowering, and the lightweight cruelty-free formula works wonders even if you have thick or long hair. Beloved by reviewers for its shine-boosting properties, this shampoo is infused with jojoba and vitamin E to boot.

Is This Shampoo Sulfate-Free?: No

Size: 29.2 fluid ounces

Scent Type: Floral

What We Love: Has a light scent; adds shine; cruelty-free

What We Don't: Reviewers say it's not great for damaged hair

Marie Claire's Review: "I originally gravitated towards Herbal Essences' Rose Hips Smooth Shampoo for a dose of nostalgia: The pink bottle reminded me of middle school in the late '90s and much simpler times. The delicious scent—which, by the way, envelops the entire house while I'm showering and is regularly complimented by people I hug—instantly took me back to 1998," shares Marie Claire's Senior Celebrity and Royals Editor. "But then, I noticed something—this drugstore bargain, as opposed to the much more expensive products I also love, was not only cost-effective, but it worked so well with my long, thick hair." — Rachel Burchfield, Senior Celebrity and Royals Editor

BEST SHAMPOO FOR FRIZZY, DRY HAIR

Ouidad Ultra-Nourishing Cleansing Oil
 

If you're skeptical of the word 'oil' in your shampoo, you're not alone. But it won't leave hair greasy—just soft and manageable. Follow up with a conditioner and your usual array of products to leave curls looking shiny and defined.

Is This Shampoo Sulfate-Free?: Yes

Size: 8.5 fluid ounces

Scent Type: Fresh

What We Love: Good for curly hair; fights frizz; vegan formula. 

What We Don't: Formula is not sulfate-free

Not Your Mother's Plump for Joy Volumizing Foam Shampoo

Not Your Mother's Plump for Joy Volumizing Foam Shampoo does exactly what the name suggests it will: give limp or lifeless hair volume. The vegan formula is both sulfate and paraben-free and is hydrating without weighing your hair down. It's also safe for color-treated hair and adds a boost of shine.

Is This Shampoo Sulfate-Free?: Yes

Size: 7 fluid ounces

Scent Type: Fruity

What We Love: Adds volume; adds shine; vegan; sulfate and paraben-free

What We Don't: Some reviewers note it's difficult to lather

Marie Claire's Review: My hair is as flat as cardboard, so I will do anything I can for some semblance of body. In addition to texture spray, dry shampoo, and a ton of teasing, I like to throw this shampoo into the mix. This foam shampoo (yes, it's a thing) is so lightweight, it never weighs my hair down. Instead, my hair is left feeling softer and hydrated, with a whole lot more bounce." — Brooke Knappenberger, Associate Commerce Editor

Best Shampoos for Fine Hair

While styling products like mousse can help achieve volume in your hair, those with fine hair should start by adding volumizing products in the shower for maximum effect. "When someone has fine hair, you want to look for a shampoo that is gentle and gives a lift to the hair," says Adriana Papaleo, a Master Stylist at Rob Peetoom Salon in Williamsburg, Brooklyn.

BEST SHAMPOO FOR FINE HAIR OVERALL

Fekkai Full Blown Volume Shampoo
 

This longtime favorite shampoo from Fekkai is another of Marie Claire's top picks in the volume category. Consider picking it up if you have fine hair that doesn't tend to hold volume. The vegan, paraben, and sulfate-free formula is packed with amino acids to hydrate hair from the inside out. Plus, it's pH-balanced to keep hair looking (and feeling) its best.

Is This Shampoo Sulfate-Free?: Yes

Size: 8.5 fluid ounces

Scent Type: Fresh

What We Love: Vegan formula; cruelty-free; adds volume; has a paraben-free formula. 

What We Don't: Some reviewers claimed it dried out their hair. 

Marie Claire's Review: "As someone with relatively flat and what I'd describe as, at times, boring hair, I need all the help I can get in the volumizing department. That's where Fekkai's Full Blown Volume Shampoo comes in. Its fortifying formula offers a thickening, from-the-root lift that makes my hair appear fuller than it actually is, and the product gets bonus points, too, because its volumizing effect lasts me in between washes (I'm a wash-every-three-days-or-so kind of gal). Oh, and it's vegan and cruelty-free, so it's also a guiltless shampoo I'm happy to have in my rotation." — Emma Childs, Fashion Features Editor

Emma Childs poses after washing her hair with Fekkai Full Blown Volume.

BEST DRUGSTORE SHAMPOO FOR FINE HAIR

OGX Biotin & Collagen Extra Strength Volumizing Shampoo
 

Those of us with thin hair know that the quest for volumized hair can feel like a lifelong and futile effort—every brush, root spray, and haircut might promise thick strands, but by midday, you're back to flat. Enter: OGX's Biotin & Collagen Shampoo. The sulfate-free formula has garnered thousands of glowing five-star reviews on Amazon. Shoppers love it for its affordable price tag and voluminizing properties. It contains biotin and collagen to boost your hair's body from the inside.

Is This Shampoo Sulfate-Free?: Yes

Size: 13 fluid oz

Scent Type: Fruity

What We Love: Has over 7,000 five-star reviews on Amazon; sulfate-free formula. 

What We Don't: Some reviewers say the scent is too strong. 

Marie Claire's Review: "While I've worshipped at the alter of biotin supplements for years, I never thought of using a shampoo that used it in its formula until I stumbled across this purple bottle at CVS. The proof is in the pudding: The texture of the shampoo isn't water-y like others. Instead, it's almost gelatinous, and it instantly lifts your hair—so much so that I often forgo the other volumizing styling products I've splurged on over the years. And the best part? It's drugstore cheap." — Neha Prakash, Entertainment Director.

Samantha Holender and Lily Collins use Living Proof shampoo religiously.

BEST SHAMPOO FOR SUPER-FINE HAIR

Living Proof Full Shampoo
 

If you have super fine hair, consider this pick from Living Proof. Not only is it celebrity-adored (Lily Collins is a fan!) , but it actually works at giving thin stands new life. This is thanks to ingredients like amaranth peptides, which plump individual strands. The vegan formula is free of harmful additives like sulfates and silicone, too. A touch of shine and hydration means that your hair will look fuller after one wash.

Is This Shampoo Sulfate-Free?: Yes

Size: 8 fluid ounces

Scent Type: Fresh, fruity

What We Love: Adds volume; vegan formula; sulfate-free formula; silicone-free formula. 

What We Don't: Some reviewers said it wasn't as hydrating as others on the market.  

Marie Claire's Review: "As someone with insanely fine hair, I've tried every volumizing product under the sun. While texturizers and mousses come in handy, this shampoo and conditioner are my (and Lily Collin's) holy grail—they genuinely give my hair a lift at the root. I notice a little extra volume when I first step out of the shower, but it only gets bigger (and better) when I start the styling process. Once I whip out the blow dryer, my hair becomes unbelievably shiny, bouncy, and feels ridiculously soft." — Samantha Holender, Beauty Editor

BEST SHAMPOO FOR THINNING, FINE HAIR

Ranavat Regenerative Veda� Bond Repair Shampoo
 

This shampoo from Ranavat is here to leave your hair looking, feeling, and smelling heavenly. The sulfate-free formula is tinged with notes of jasmine for a lasting (but not overpowering) scent. It's great if you have dry hair that also falls flat or if you have thinning hair in need of a lift. The formula actually promotes hair growth as you use it!

Is This Shampoo Sulfate-Free?: Yes

Size: 8 fluid ounces

Scent Type: Floral, jasmine

What We Love: Good for dry hair; vegan formula; cruelty-free; promotes hair growth.

What We Don't: Some reviewers note it's difficult to lather.

Marie Claire's Review: "This year I'm on a hair health journey, after noticing a lot of thinning and shedding last year. Step 1? Being religiously devoted to this Ranavat shampoo. The product (sorry for the pun) gets to the root of the problem, nourishing the scalp and strengthening hair follicles. The Ayurvedic formula is incredibly clean so it doesn't lather like other shampoos (it does have a nice, subtle jasmine scent) but all the proof that you need it's working is the incredible amount of new growth you'll see after just a month of use." — Neha Prakash, Entertainment Director

Best Shampoos for Oily Hair

If your hair gets oily quickly, finding a shampoo that will remove that oil without stripping your strands of much-needed moisture is the name of the game. Papaelo recommends shampoos that balance the hair. However, she also says that "clarifying shampoo can help as well but if there is color on the hair you want to avoid clarifying shampoos because they are not color safe."

BEST SHAMPOO FOR OILY HAIR OVERALL

Briogeo Blossom & Bloom Volumizing Shampoo
 

Briogeo’s ginseng shampoo not only smells amazing, but the formula also contains biotin, which helps to grow hair. It cleans hair thoroughly and is safe/gentle enough for babies. The formula is both paraben and sulfate-free and gives hair a glossy, shiny finished look. The floral scent isn't overpowering, either, and it works wonders on oily hair without being too drying.

Is This Shampoo Sulfate-Free?: Yes

Size: 8 fluid ounces

Scent Type: Floral

What We Love: Good for volume; vegan, paraben, and sulfate-free formula; adds shine; good if you have oilier hair. 

What We Don't: Some reviewers said it made their hair dry.

BEST SHAMPOO FOR OILY SCALPS & DRY ENDS

Leonor Greyl Bain TS Shampooing Balancing Shampoo
 

You may not have heard of Leonor Greyl's Bain TS Shampooing Balancing Shampoo, but don't overlook it—it has a cult following for its oil-controlling powers. Hair is so often oily at the roots and dry at the ends, requiring a perfected balance of hydration that won't leave one looking fabulous while the other is looking less than ideal one day after washing. The ultra-lightweight formula (which is sulfate-free!) absorbs excess sebum without stripping your strands.

Is This Shampoo Sulfate-Free?: Yes

Size: 7 fluid ounces

Scent Type: Sweet, honey

What We Love: Good for oily hair; good for dry ends; non-drying.

What We Don't: Some reviewers said the formula can be stripping if you use too much

Marie Claire's Review: "My hair normally used to go from being freshly-washed to overly-oily in a day or two, but now I can go up to four or even five days without needing to wash it thanks to this shampoo from Leonor Greyl. I use this as the first of two shampoos in my double-cleanse hair routine, or on its own with a heavier leave-in conditioner if I'm in a rush. It gets rid of dirt, oil, and product build-up just as well as a typical clarifying shampoo but without making my ends feel stripped." — Julia Marzovilla, Fashion E-Commerce Editor

BEST DANDRUFF SHAMPOO FOR OILY HAIR

Eden BodyWorks Cleanse & Clarity Shampoo
 

Turn to this clarifying shampoo when your scalp is in need of a major reset. This shampoo does wonders for itchiness and keeps dandruff at bay. What we love most about this peppermint tea tree formula is that it’s so soothing and doesn’t strip hair of moisture.

Is This Shampoo Sulfate-Free?: Yes

Size: 8 fluid ounces

Scent Type: Fresh, peppermint

What We Love: Good if you have dandruff; paraben, sulfate and silicone-free formula; good for textured hair. 

What We Don't: Some reviewers said it left behind a film on their hair. 

BEST CREAM RINSE SHAMPOO FOR SHORT, OILY HAIR

Everist Waterless Shampoo Concentrate
 

This Waterless Shampoo Concentrate from sustainable brand Everist lets you get more washes for your money. The minimal-waste formula is activated by the water in your shower and lathers to perfection to give you shiny, healthy-feeling hair. The formula is vegan, cruelty-free, and free of sulfates. The brand recommends that you use a one-inch strip of product (it has a thicker consistency) for medium-length hair, for reference!

Is This Shampoo Sulfate-Free?: Yes

Size: 3.4 fluid ounces

Scent Type: Unscented

What We Love: Sustainable formula; good if you have buzzed or very short hair; comes in a travel-friendly tube. 

What We Don't: Some reviewers said it left their longer hair tangled.

Marie Claire's Review: "Recently I shaved my head and realized I didn't have a need for a lot of the products that covered my shelves and bathroom, I wanted to find products that are multi-use and didn't take up too much space. Cue this concoction from Everist. I was confused at first as to how it worked but once I tried it I was amazed at how a little product with some water created enough lather to wash the little hair I have. I'm a big fan of how it also cleanses my scalp gently without drying it out. Following up with the conditioner and I trust that my hair will grow healthy and curly." — Alexis Gaskin, Beauty Writer  

BEST CLARIFYING SHAMPOO FOR OILY HAIR

Living Proof Clarifying Detox Shampoo
 

Clarifying shampoos are a great route to take if you have naturally oily hair. This one is surprisingly gentle and is formulated to protect your color if you have color-treated hair. It makes easy work of heavy metals left on your hair and is great for fine, medium, and thick hair textures despite its lightweight, cruelty-free formula.

Is This Shampoo Sulfate-Free?: Yes

Size: 8 fluid ounces

Scent Type: Fruity, citrus

What We Love: Sulfate and paraben-free formula; adds shine; cruelty-free; cleanses without stripping

What We Don't: Some reviewers note it's difficult to lather

Marie Claire's Review: "Unfortunately for me, my hair gets oily within hours of washing, so I often find myself piling on layers of dry shampoo in between washes. By the weekend, I can feel the product on my scalp, so I started using this shampoo every Saturday for a deep clean. Immediately after washing with this shampoo, my hair feels squeaky clean, but not dry or stripped like I've noticed other clarifying shampoos can do. I even feel like I've been using less dry shampoo throughout the week since adding this to my haircare routine." — Brooke Knappenberger, Associate Commerce Editor

Best Shampoos for Natural and Textured Hair

“When you have naturally textured hair you should aim for products that will offer extra moisturizing benefits as well as a product that emphasizes its ability to strengthen hair from within,” says Lacy Redway, Unilever Global Stylist. “Other benefits to look out for are products that define your texture and get rid of any unwanted frizz.”

BEST SHAMPOO FOR NATURAL AND TEXTURED HAIR OVERALL

Oribe Cleansing Cream for Moisture & Control
 

This frizz-fighting shampoo from Oribe gently cleans with a vegan, sulfate formula. The cleansing cream-formula means that it won't be too harsh on thicker, curlier textures, either. With a luxe scent that includes notes of jasmine, sandalwood, and bergamot, it offers UV protection to your strands; a must no matter the season.

Is This Shampoo Sulfate-Free?: Yes

Size: 8.5 fluid ounces

Scent Type: Floral, bergamot, jasmine, sandalwood

What We Love: Fights frizz; sulfate-free and vegan formula; offers UV protection.

What We. Don't: Some reviewers said the scent was too strong

Marie Claire's Review: “Shampoos can be very drying for my thick curls, so sometimes I’ll use a cleansing cream instead. The lemon and orange blossom extracts in this cleansing cream work as astringents so my hair isn’t stripped of its natural oils.” — Deena Campbell, Beauty Director

Beauty Director Deena Campbell shows off her hair after washing it with Oribe's Cleansing Cream.

THE BEST DRUGSTORE SHAMPOO FOR NATURAL AND TEXTURED HAIR

Mielle Organics Avocado & Tamanu Anti-Frizz Shampoo
 

If you want a shampoo that removes dirt and oil but still leaves it soft and moisturized, this is for you. Mielle, the brand behind that viral hair growth oil, formulated this shampoo specifically for textured hair to fight frizz, hydrate strands, and add shine. It effectively removes buildup without over-drying your hair, and preps it for your next style.

Is This Shampoo Sulfate-Free?: Yes

Size: 12 fluid ounces

Scent Type: Fresh

What We Love: Hydrating; Smells great; Adds shine; Fights frizz

What We Don't: Some reviewers said it left a film on their hair

Marie Claire's Review: "This Mielle Avocado and Tamanu shampoo is the one, not the two. First off, it smells so good. Saying it smells good is an understatement. Additionally, it leaves my hair shiny and hydrated. I am a big protective styles type of girl, so shampooing is a must to remove all the product buildup. When I use this shampoo, I always look forward to the results in prepping my hair for the next up-do." — Ashlyn Delaney, Associate Social Media Editor

Ashlyn Delaney loves using Mielle's Anti-Frizz shampoo.

BEST HAIR GROWTH SHAMPOO FOR NATURAL AND TEXTURED HAIR

SheaMoisture Strengthen & Restore Shampoo
 

If you love the smell of castor oil, consider scooping this shampoo up. The castor oil itself is a great nutrient. When combined with shea butter, apple cider vinegar, and peppermint, it creates a scalp-stimulating blend that boosts blood flow, promotes a healthy scalp environment, and promotes a good ground for new growth.

Is This Shampoo Sulfate-Free?: Yes

Size: 13 fluid ounces

Scent Type: Fresh, castor oil

What We Love: Contains castor oil; cruelty-free; good for low-porosity hair. 

What We Don't: Some reviewers said the smell was too strong

BEST SHAMPOO FOR BUILD-UP WITH NATURAL AND TEXTURED HAIR

TPH Master Cleanse
 

The brand calls this scalp cleanser their “secret sauce” for a reason. The unique packaging is what sets this shampoo apart from the rest—it’s a shampoo that doubles as a hair tool. Just twist the cap to allow the product to dispense, then section hair to get the claws as close to the scalp as possible. The creamy lather feels tingly and refreshing, since it’s full of mint and tea tree oil, and rids curls of any build-up.

Is This Shampoo Sulfate-Free?: Yes

Size: 8 fluid ounces

Scent Type: Fresh, mint

What We Love: Has a paraben-free formula; cruelty-free; ood for fighting buildup. 

What We Don't: Some reviewers said the packaging didn't work correctly.

Best Shampoos for Curly Hair

If you're someone with curly hair who is looking for hydration, look no further. Redway says that “someone with curly hair should look out for products that will help moisturize and define curls without weighing them down, reduce unwanted frizz, and repel humidity.”

BEST SHAMPOOO FOR CURLY HAIR OVERALL

Vegamour GRO Revitalizing Shampoo for Thinning Hair
 

If you have curly hair, you need to try Vegamour's GRO Revitalizing Shampoo for Thinning Hair. Its sulfate-free, vegan formula helps with shedding by keeping your scalp healthy. It effectively removes buildup without stripping hair of its much-needed natural oils. In fact, the clinically tested formula helps to make your individual hair strands stronger over time.

Is This Shampoo Sulfate-Free?: Yes

Size: 8 fluid ounces

Scent Type: Fruity, grapefruit

What We Love: Helps with shedding; cleanses without stripping; vegan formula.

What We Don't: Some reviews say it takes weeks to show results. 

Marie Claire's Review: "I love the entire Vegamour GRO line for how effective it is in thickening hair, supporting a healthy scalp, and fostering hair growth—something that's been a personal journey of mine for the last year. This vegan formula incorporates natural oils so that you can expect a thorough cleanse without feeling like your hair or scalp are stripped of moisture. Plus, it’s infused with protein in order to strengthen existent strands from within, preventing breakage and enhancing overall hair health and shine." — Gabrielle Ulubay, Beauty Writer

Gabrielle Ulubay shows off her curly hair after washing it with Vegamour.

BEST CLARIFYING SHAMPOO FOR CURLY HAIR

Ouidad Water Works Clarifying Shampoo
 

Cult-favorite brand Ouidad makes the perfect non-stripping clarifying shampoo for curly hair. The sulfate-free formula is enriched with ingredients like cleansing fruit acids to do away with hard water buildup and lingering product residue. However, it's still great for color-treated hair and won't be over-stripping.

Is This Shampoo Sulfate-Free?: Yes

Size: 8.5 fluid ounces

Scent Type: Fresh

What We Love: Cleanses without stripping; good for color-treated hair; cruelty-free.

What We Don't: Not for everyday use.

Marie Claire's Review: "For a curly-haired person, Ouidad might be a familiar name—it's designed specifically with us in mind. But if you're not familiar with their clarifying shampoo, it's worth the investment. You only want to use this when your hair has buildup on it (so for me, that's once a week at max). It strips my hair of things like product residue and grease. Yes, my hair might feel a little dry after, but it's exactly what I need to reset my hair for the week." — Katherine J. Igoe, Contributing Editor

Marie Claire's Contributing Editor Katherine J. Igoe swears by the Ouidad Water Works Clarifying Shampoo.

BEST SHAMPOO FOR FRIZZ-PRONE, CURLY HAIR

Davines LOVE Smoothing Shampoo
 

The entire Marie Claire team loves Davines—and their Smoothing Shampoo is the MVP for curly, damaged, frizzy hair. The cruelty-free formula is packed with vitamin E and oils to smooth hair over and leave you with a shiny, bouncy finished result. The formula is thicker than other shampoos on this list, but don't let that scare you off—damaged strands need the most care!

Is This Shampoo Sulfate-Free?: Yes

Size: 8.45 fluid ounces

Scent Type: Sweet

What We Love: Fights frizz; good for damaged hair; adds shine. 

What We Don't: Some reviewers said the scent was too strong. 

Marie Claire's Review: "As someone with fine, frizz-prone, wavy (what a trifecta!), my biggest challenge has been finding a product that keeps my flyaways at bay, while also accentuating my natural curls. Davines LOVE smoothing shampoo, and the matching conditioner is lighter than other similar products but still fights against frizz and leaves my hair soft and bouncy. Because of the thickness of the product, you'll want to use a smaller amount than usual, which, in my opinion, is a total plus. I even tend not to fully wash out the conditioner, letting it dry with my hair and function as a leave-in product." — Lucia Tonelli, Associate Social Media Director

BEST SHAMPOO FOR COLOR-TREATED CURLY HAIR

BIOTERA Ultra Color Care Shampoo
 

This shampoo from Biotera smells divinely fruity, but don't let the scent scare you off—it has a paraben-free formula that keeps your scalp's microbiome feeling healthy. It's a great option for color-treated hair, too, because it's not overly stripping and protects your color between trips to the salon. The inclusion of both pre- and probiotics are this shampoo's secret healthy-hair weapon.

Is This Shampoo Sulfate-Free?: Yes

Size: 15.2 fluid ounces

Scent Type: Fruity

What We Love: Microbiome friendly for the scalp; has a sulfate- and paraben-free formula; good for color-treated hair.

What We Don't: It does sting if you get it in your eyes.

Best Shampoos for Color-Treated Hair

"For colored hair you want to focus on a sulfate-free shampoo that helps prolong your color," says Papaleo. She recommends that those who love to color or highlight their hair "stay away from anything that says clarifying as that will shorten the longevity of your color service." Purple shampoos are also great for blondes looking to keep their hair from looking brassy over time.

THE BEST SHAMPOO FOR COLOR-TREATED HAIR OVERALL

Maria Nila Luminous Colour
 

If you haven't heard of Maria Nila, it's about time it landed on your radar. It's the top haircare brand in the Nordics, for one, and this shampoo proves why. Made with top-of-the-line ingredients, it protects color-treated hair and keeps it looking its best. Vitamin F in the formula preserves shine, while pomegranate extract protects the scalp and the hair itself against damage and dehydration. Think of this as a beautifully-packed and scented glass of water for your hair.

Is This Shampoo Sulfate-Free?: Yes

Size: 11.8 fluid ounces

Scent Type: Fresh

What We Love: Vegan formula; enriched with Vitamin F; protects your scalp.

What We Don't: Some reviewers said their hair felt greasy after

BEST-SMELLING SHAMPOO FOR COLOR-TREATED HAIR

BIOLAGE Color Last Shampoo
 

This sulfate-free, vegan, and cruelty-free formula has more than a thousand glowing five-star reviews under its belt, and for good reason. It has a low pH, which is important for maintaining color-treated hair's vibrancy over time. It's also paraben-free and has a gentle formula that's non-stripping and is designed to maintain salon color for up to 20 washes.

Is This Shampoo Sulfate-Free?: Yes

Size: 13.5 fluid ounces

Scent Type: Fruity

What We Love: Vegan formula; cruelty-free; has over 1,200 five-star reviews at Ulta. 

What We Don't: Some reviewers said it was too harsh on their hair. 

Marie Claire's Review: ""I've been using the Biolage Color Last shampoo for years now and I don't think I'll ever switch it up. I typically can only get to the hair salon for a dye job about twice a year so this shampoo has been a godsend for extending the life of my color. It leaves my hair feeling clean, never stripped, and nourished. What I really love about this shampoo, though, is the amazing smell. I seriously can't get over this shampoo's fresh scent and how long it lingers." — Brooke Knappenberger, Associate Commerce Editor

BEST SHAMPOO FOR BLEACHED HAIR

Eva NYC Mane Magic 10-in-1 Shampoo
 

Two-in-one shampoo and conditioner hybrids are great if you're short on time. This one from EVA NYC has a sulfate and paraben-free and has a sweet scent that isn't too strong. If you have bleached hair in desperate need of at-home repair, this one is perfect thanks to ingredients like argan oil and vitamins A, C, and E. It boasts a whole hosts of effects (10, to be exact) which include hair that looks strengthened, softened, moisturized, less damaged, and more.

Is This Shampoo Sulfate-Free?: Yes

Size: 8.8 fluid ounces

Scent Type: Sweet

What We Love: Good for dry hair; has a sulfate-free formula; has a paraben-free formula. 

What We Don't: Some reviewers wished it lathered more.

Marie Claire's Review: "EVA NYC has been my go-to for years, but this specific line is a lifesaver for anyone who will impulsively bleach their own hair at home. My hair became very dry and coarse after bleaching. After a few washes, my hair’s texture was repaired. The argan oil and plant protein are super moisturizing and it doesn’t leave my hair feeling greasy or heavy. It also works on color-treated hair, so you can keep your hair healthy when you decide it’s time for a new color." — Jonelle Afurong, Junior Designer.

BEST SHAMPOO FOR BRUNETTES

Matrix Total Results Dark Envy Shampoo
 

It's not just bleached hair that can benefit from a shampoo for color-treated hair. This particular shampoo was made for brunettes and redheads. A formula that deposits green pigment, like this one, can help add cool tones back to the hair as it hydrates so you can stretch out that time between salon visits. Added bonus: I promise it won't stain your shower.

Is This Shampoo Sulfate-Free?: No

Size: 10 fluid ounces

Scent Type: Fruity, Citrus

What We Love: Good for dryness; helps brassiness. 

What We Don't: Some reviewers said it left their scalp feeling greasy. 

BEST SHAMPOO FOR SHINE

Redken Acidic Color Gloss Sulfate Free Shampoo

This sulfate-free formula from Redken is our top shine-inducing shampoo. Not only does it protect your color while causing it it last longer between visits to the salon, but it's pH balanced to do so from the inside out. The end result? Hair that looks like it's been treated by a best-in-class hair gloss for less than $50.

Is This Shampoo Sulfate-Free?: Yes

Size: 10.1 fluid ounces

Scent Type: Sweet, Minty

What We Love: Adds shine; sulfate-free formula; potects color from fading.

What We Don't: Some reviews claimed it dried out their hair.

Marie Claire's Review: After just one wash with this shampoo, I immediately felt a difference in my hair. It felt so healthy and soft—almost like I had just gotten a trim at the salon. What's more, it gave my hair a mirror-like shine similar to that of a hair gloss. It works by using an acidic pH-balanced formula to seal in the hair cuticle, locking in shine and color." — Brooke Knappenberger, Associate Commerce Editor

How We Chose The Best Shampoos and Conditioners

The shampoos on this list have been tested, reviewed, and selected by Marie Claire's Fashion E-Commerce Editor, Julia Marzovilla (aka yours truly), Associate Commerce Editor, Brooke Knappenberger, Beauty Editor Samantha Holender, or at least one current or former member of Marie Claire’s award-winning team of editors. Our list is broken down by hair type and texture, so you can easily skip right to what you’re looking for. While the *best* shampoo for you will vary based on your hair type and desired style, you can't go wrong with one of the items on this list. For a more personalized recommendation, or if you have any concerns, check with your hair stylist.

What to Look For in a Shampoo

What exactly separates the best shampoos from just good shampoos? Ahead, our experts broke down everything you should be looking for when you make your next purchase.

• Ingredients: ”Generally speaking, you want to avoid sulfates, parabens, formaldehyde, and hexachlorophene as these are known to dry out the hair causing it to become brittle and weak," says Andrew Fitzsimons, celebrity hairstylist and founder of Andrew Fitzsimons Hair. (Be sure to check out our guide to the best organic shampoos if you want more information about that, by the way.) “I like to recommend products with caffeine as this stimulates the follicle and lifts from the root," he adds. "If your hair is in need of some serious TLC, look for shampoos with moisturizing ingredients like aloe vera, jojoba oil, and ceramides to bring your strands back to life.”
• Hair Type: Your hair type and the thickness of your hair matters. The best shampoo for thick hair might weigh down thin hair, for example, so make sure to learn about your hair type before you shop. “There are different formulas for different hair types and they definitely work differently for each hair type,” says celebrity stylist Bobby Eliot, who has worked with Julia Garner, Kaia Gerber, and Sydney Sweeney. “For example, a shampoo for curly hair is generally heavier and would weigh down someone with finer hair. A shampoo for shine wouldn’t be great for someone who is oily naturally because it would be too heavy. For thicker hair, you would want something with shine or smoothing.”
• Sulfates and Sulfate-Free Shampoos: There are plenty of buzzwords in the beauty industry, but none are as commonly found as sulfates, a type of cleanser often present in shampoo. While Marie Claire has a full guide to the best sulfate-free shampoos already, here’s a quick refresher. “Sulfates are powerful little compounds commonly used in shampoos to remove dirt, oil, and product buildup on your scalp and hair,” says Frédéric Fekkai, Founder of FEKKAI. “They work by breaking down the surface tension of water, which helps to loosen and lift away all that gunk that can weigh your hair down—and can be more aggressive than needed.” Sulfates can be especially harmful if you have color-treated hair, Fekkai tells me. “It can cause your color to fade faster or alter your hue over time,” he says.

How Often to Wash Your Hair

Yes, over-washing your hair is a thing. But how can you find the right cadence for your hair? Fitzsimons says that hair-washing schedules “change from person to person and has to do with what hair type you have, but generally, I recommend every two to three days, depending on how oily your hair is.”

However, Fitzsimons notes that “If your hair is dry or on the curlier side, I would recommend shampooing less, roughly every five to seven days.” And, just like your skincare routine, consistency is key. “I also recommend that once you have a hair washing schedule, sticking to the same routine is important to maintaining healthy hair. There is no golden rule when it comes to how often you should shampoo, just keep an eye on your hair needs, find a schedule that works for you, and keep it up!”

MEET THE EXPERTS

Adriana Papaleo
Master Stylist, Rob Peetom Salon Williamsburg

Adriana Papaleo is a New York City based freelance hair stylist, session artist and educator. She has been in the industry for 17 years. Working at the TIGI Advanced Academy in SoHo, behind the chair, on set, and in global Fashion Weeks, she has pushed for a continuously progressive approach to hair styling. A deep love of the human experience and interconnectivity drives her storytelling approach to the medium.

Lacy Redway 
Unilever Global Stylist

Lacy Redway is a New York-based hairstylist. After studying at The Aveda Institute in Manhattan and assisting many of the legendary hairstylists of our time, her career quickly took off. A combination of Lacy’s proficiency with all hair textures as well as her magnetic personality has earned her an esteemed roster of clients including Tessa Thompson, Anne Hathaway, Zazie Beetz, Laura Harrier, Hunter Schafer, Sadie Sink, Amanda Gorman, Simone Biles, Yara Shahidi, Naomi Osaka, Venus Williams, among many others. Lacy has collaborated with respected photographers like Annie Leibovitz, Inez and Vinoodh, Juergen Teller, Rankin, Cass Bird, Ben Hassett, and Ellen von Unwerth. Lacy is focusing on changing the narrative for women and people of color in the beauty industry.

Raven Hurtado
Stylist, Maxine Salon

Stylist Raven Hurtado began her career at Maxine Salon in 2009. After working as an Assistant for three years, Raven was inspired by the talent and passion of the stylists and colorists and enrolled in cosmetology school. Now celebrating ten years as part of the Maxine team, Raven pulls creative inspiration from magazines and social media. She specializes in working with her clients to create a long-term plan for achieving healthy hair. Raven enjoys working with long hair to create tousled, beachy styles.

Bobby Eliot 
Celebrity Hair Stylist

Bobby Eliot is a Los Angeles-based hairstylist. As one of the industry’s most sought-after artists, Eliot has worked alongside top photographers including Collier Schorr, Quentin De Briey, Richard Burbridge, Alexei Hay, Rankin, Yu Tsai, Elias Tahan, and Daria Kobayashi Ritch. Drawing inspiration from iconic models, classic Hollywood glamour, fashion, music and film, his work has been featured in Vogue Brazil, Vogue Russia, ELLE, Harper’s Bazaar, Puss Puss, and more.

Frédéric Fekkai
Founder, FEKKAI

Provence-born and Paris-trained, Frédéric Fekkai opened his first ground-breaking namesake salon atop New York’s Bergdorf Goodman department store in 1989 and today has the most recognized and luxurious hair salons in New York.

Andrew Fitzsimons 
Founder, Andrew Fitzsimons Hair

Before he was known as Hollywood’s top hair stylist, Andrew Fitzsimons has been obsessed with fashion, beauty and form for more than two decades. His passion led him from humble roots in Ireland to cultivate his talent in the fashion industry in Dublin, then to Paris and New York and LA where he counts Bella Hadid, Madonna, Mariah Carey, Kim Kardashian, Kylie Jenner, Megan Fox, Joan Smalls, and Shay Mitchell as his regular clientele.