Marie Claire May 9, 2022

Marie Claire


The Blonde Hair Trend of the 90s Is Back


Copper red hair was the most striking trend this spring, but the hair color that will mark this summer is the bright yellow of the 90s, which is also the shade of Pamela Anderson's hair!

According to color and hair extension experts Eva Scrivo Salon and Jaclyn Curti, we are in an era where hair trends follow what's going on in the fashion world. However, earlier this year, Hulu's Pam & Tommy series made #PamCore a trend on TikTok and subsequently fueled interest in Pamela Anderson's impossible-to-miss hair color. Curti points to Gwen Stefani, underlining that the color has a bolder and brighter look. Claudia Schiffer and Gwyneth Paltrow are also examples of other brilliant bright blondes of the '90s. Another example is Baby Spice and shimmery hair color.

Today, however, Alex Brownsell, co-founder and creative director of BLEACH London, believes the warm and “buttery” yellow shade is popular again, thanks to Euphoria star Sydney Sweeney. A group of celebrities, including Doja Cat, Dua Lipa, Gigi Hadid and FKA Twigs, dyed their hair a light blonde a short time ago. “I think the warmer seasons have an effect that brings us closer to blonde,” Brownsell says. says in a statement. But she adds that '90s blonde in particular is a classic: “This is the best done blonde shade, not a warm honey color or a cool ash blonde, it's the best wherever you look!”

Read on to find out everything you need to know about trying Pam Core's stunning blonde, transforming your hair color into a '90s blonde, and how to keep it that shade!

What is '90s Blonde Hair?

According to Rachel Bodt, celebrity hair colorist and Matrix brand ambassador, '90s blonde hair can be described as a rather “buttery” , bold, golden blonde. This blonde has a much more youthful feel and is more vibrant and brighter than ashy tones. explains Bodt.

Maxine Salon's colorist Lorena M. Valdes also emphasizes the luminous quality of this '90s blonde, calling it a soft buttery blonde. Valdes adds Billie Eilish's latest hair color and Doja Cat's appearance at the Grammys among the most recent examples.

Things You Should Know Before Going Blonde

First, decide if you really want to dye your hair Pamela Anderson blonde because this color requires a lot of care. As a matter of fact, Curti said, "Such a strong blonde means more intense hair care." says. Instead, she suggests keeping up with the '90s blonde trend by achieving a low-maintenance tone with some pops of color. Curti says that by pointing to Jennifer Aniston in the first season of Friends and Ginger Spice, you can achieve the '90s blonde look for much less.

Whichever method you choose, what you need to focus on is the care you will do with your hair. Valdes emphasizes that you need to take care of your hair care in order to apply this color tone while protecting your hair. If you currently have dark hair, you may not be able to achieve the yellow color in one go. "You'll need to lighten your tresses and renew the tone you've dyed every six to eight weeks to get the right tone," says Brownsell. says.

How to Care for Bright Blonde?

If you're a new blonde, get ready to overhaul your hair care routine! “After dye care is very important not only for hair health, but also for preserving color and keeping hair in its best condition,” Bodt says. He underlines the importance of hair care. First, she states that you'll need to switch to color-protecting shampoo and conditioner when applying weekly or bi-weekly tonal changes. More specifically, Bodt and Brownsell say that a silver shampoo and conditioner can be used every second or third wash, while Valdes recommends using purple shampoo once a week.

Experts also recommend weekly restorative masks and treatments and less frequent, colder showers to help protect and rejuvenate damaged hair. "Use colder water in the shower to keep colors from running, because hot water can actually fade the color," Brownsell says. he warns. For the same reason, you should try to wash your hair less frequently. “Dry shampoo will be your best friend at this stage.” says Bodt.

You don't need to be afraid of a cold shower, bathing with cold water is healthier for your skin, too. A board-certified dermatologist, Dr. According to Marisa Garshick, showering with very hot water and long exposure to water can dry out your hair. Therefore, it is necessary to avoid hot water in order to preserve the moisture of your hair. It is a well-known fact that the bleaching process performed while bleaching your hair also dries out and damages the hair follicles. That's why you should take care of your beautiful blonde curls just like you would sensitive skin.

Finally, if you have blonde hair, you should generally avoid extreme heat. This also applies to hair styling devices. “I always tell my clients to think of their hair as a delicate fabric. You don't constantly throw a delicate fabric in the washer or dryer.” explains Curti. The less you wash your hair and the less conditioners you use, the better you will retain your bright hair color. For this reason, experts recommend letting your hair air dry as much as possible, keeping the temperatures of heat-operated hair tools at the lowest setting, and opting for modern hair care styling techniques.

It may take some effort, but with the necessary and proper care, your '90s-inspired hair will stay shiny and shiny for as long as possible, at least until your next color change!