Byrdie March 10, 2024



10 Celebrity Haircare Brands Worth Adding to Your Routine


Unfortunately, there are no shortcuts to finding your perfect haircare routine. Since everyone's hair differs depending on factors including length, type, and thickness, figuring out just what your strands need to look and feel their best is a process. However, once you've started the journey, there are so many products that can help you achieve the locks of your dreams—some of them backed by well-known names.

We've compiled a list of the top 10 celebrity-founded haircare brands that can help you achieve red-carpet-worthy hair, along with tips from pro hairstylists for finding products to help address your specific needs. Read on to unlock the secrets of Hollywood hair.


Abby Haliti is a celebrity hair colorist, balayage specialist, and the founder of Abby Haliti Color Studio.

Leigh Hardges is a hairstylist at Maxine Salon in Chicago.



Pattern was founded by actress Tracee Ellis Ross, who was on a mission to embrace her natural hair texture and achieve healthy hair. The brand's products are all about loving your strands while supporting healthy, strong curl patterns—and doing so affordably and effectively. It's a great option for anyone with textured hair, offering specific product categories for curly, coily, tight texture, and locs.

If your goal is promoting hair growth and hydration, we recommend the moisturizing Treatment Mask ($28). "A weekly deep conditioning treatment can work wonders for maintaining hydration and softness, especially for those with dry or damaged hair," explains Haliti.

JVN Hair

Prior to his fame, Jonathan Van Ness was a professional hairstylist, working between Los Angeles and New York. "JVN by Jonathan Van Ness offers products that emphasize the health and integrity of hair, with solutions for hydration, volume, and shine," says Haliti. "It might be a good pick for dry or lifeless hair." Check out the brand's Pre-Wash Scalp Oil ($29), which targets an itchy and flaky scalp, product buildup, and hair breakage.

TPH by Taraji

Founded by Taraji P. Henson, TPH by Taraji takes a scalp-first approach to haircare to create "the optimal environment for healthy hair no matter the style," according to its mission. And there are options for everyone to do just that, with individual product categories for coily, curly, wavy, and straight hair.

When asked what someone should look for in a high-quality haircare product, Hardges says, "Look at the ingredients first!" TPH products are packed with hair-friendly ingredients such as coconut oil, apple cider vinegar, and aloe. For a scalp-refreshing cleansing shampoo, consider the Honey Fresh Clarifying Shampoo ($10). Safe for all hair types, it cleanses without stripping the natural oils in your hair, removing mineral and hard-water buildup.

Anomaly Haircare

Priyanka Chopra-Jonas' Anomaly was "launched with the aim of offering high-quality, sustainable haircare products at an affordable price," says Haliti. The brand seeks to provide consumers with environmentally-friendly haircare options that don't skimp on performance so you can look and feel great. (For example, all the bottles are made from 100% plastic trash diverted from landfills and the ocean.) If you feel like your hair needs that little extra something, you should try out the Volume Conditioner ($8).


The newest entrant to the celebrity haircare space is arguably its most famous: Beyoncé. After teasing the brand in May 2023, the entertainer dropped Cécred in February 2024. "My entire life and career, I've worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs," she said in a press release when the brand launched. "I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health. My vision is to be an inclusive force of excellence in the haircare industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides."

Byrdie editor Olivia Hancock—who tried out the products before they launched during an exclusive salon appointment—is particularly fond of the shine-boosting Fermented Rice & Rose Protein Ritual ($52).

4U by Tia

With 4U by Tia, actress Tia Mowry has set out to change the narrative around natural curly hair. The brand's mission is to create products the whole family can use, with a diversified range of products that work for curly and coily hair. The brand's Leave-In Curl Cream ($11) provides definition and bounce without stiffness or flakes.

Flawless by Gabrielle Union

Actress Gabrielle Union co-founded Flawless alongside her longtime hairstylist Larry Sims with the mission of making consumers feel like their most confident selves, no matter what hairstyle they choose to wear.

If you prefer to style your hair with hot tools, "it's important to use heat protection products [because they] will help minimize heat damage," explains Haliti. Flawless offers a Smoothing Blow-Dry Cream ($11) and Shine-Enhancing Heat Protectant Spray ($11) to help minimize heat damage while maximizing your slay.


LolaVie, founded by Jennifer Anniston, is all about "combining the best of science and nature;" for example, the environmentally forward brand uses bamboo essence in its products as an alternative to water. (Bamboo is among the fastest-growing plants in the world and is a great renewable resource.1)

Hardges says developing a hair-brushing schedule "is one of the best things you can do for your hair. It stimulates the scalp, distributes natural oils, and helps remove dust and debris." Get started with LolaVie's Wet Brush ($15).

Good Dye Young

Good Dye Young, founded by Paramore lead singer Hayley Williams and hairstylist Brian O'Connor, offers a wide variety of hair dyes that vary in color and duration, along with just about every other product you'll need to maintain the dye job of your dreams. "For color-treated hair, a color-safe shampoo and conditioner is essential because these products are specifically formulated to cleanse and condition the hair without stripping away the color," says Haliti. Look no further than Good Dye Young's Wash ($26) shampoo and Rinse conditioner ($26), formulated free of sulfates and parabens to help preserve your hue.

Sienna Naturals

Entrepreneur Hannah Diop and actress Issa Rae co-founded Sienna Naturals. With specific product categories for differing hair concerns, you can shop based on what you want to address: dryness, hair loss, definition, or damage.

"Ingredients are important; I would prioritize high-quality, nourishing ingredients that are gentle for the hair and scalp," says Haliti. Sienna Naturals' Untangled Conditioner ($28) delivers just that: It's packed with coconut oil, aloe vera juice, baobab oil, and marshmallow root extract.